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“奶茶第一股”香飘飘困局:业绩两连降、多元化遇挫,员工持股行权“套牢”高管_蜘蛛资讯网

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 数据显示,2025年前三季度,香飘飘冲泡类产品销售收入为8.22亿元,同比下降25.96%,下滑幅度远超即饮业务的增速。与此同时,即饮赛道的竞争日益激烈,农夫山泉、康师傅等传统巨头凭借供应链和渠道优势低价渗透,元气森林等新锐品牌以差异化创新切入细分场景,香飘飘即饮业务的毛利率远低于冲泡业务,盈利水平有限,难以成为公司的核心盈利支柱。  此外,香飘飘为推动即饮业务发展,投入了大量营销费用,2025

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